Rauw Alejandro

In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it was the top-streamed track during the course of six months. This mix of reggaeton and pop music not only brought interest back to this genre but as well to Latin music generally. Billboard's Top 100 had four songs mainly in Spanish by 2016 compared to two in the year 2015. At the height of popularity for Despacito, 19 tracks mainly in Spanish made it to the Billboard Top 100. In 2020, it will have 41 tracks within this genre. Justin Bieber re-mixed Despacito with a Spanish version in 2017. In the year following, famous artists started working together with reggaeton groups. Drake teamed with Bad Bunny to create MIA (2018) as well as Madonna was a part of Medellin along with Maluma (2019). In the year 2020, some Reggaeton performers were expressing displeasure about the direction of their genre to the mainstream. But a newer generation like Rauw Alejandro was keen to keep the trend going. It was often associated with electronic dance and other forms.

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